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This TikToker Gave Brands the Refresh They Didn’t Know They Needed

Emily Zugay showed the advertising world it's OK to take logos less seriously.

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Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing

Hershey's method allowed the brand to test out the participants' programmatic performance.

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There Are More Ways to Reach Football Fans Than Linear TV

How to reach fragmented audiences this NFL season.

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Financial Success Is Not Enough for Latinx-Founded Companies

There is no Latino Steve Jobs. These entrepreneurs must pave the way for the next generation.

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Why the Future of Advertising Is in Three Dimensions

Marketers will increasingly need to expand their understanding of the platforms in which their brands live.

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How Your Health Care Message Can Reach Black and Brown Communities

What to consider when communicating vital health messaging like vaccine awareness campaigns.

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Navigating the Virtual Wild West That Is Programmatic Advertising

Industry leaders like The Trade Desk giddyup to bring transparency, efficiency and accountability to the ecosystem.

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Why CEOs Don’t Trust Marketing Chiefs to Grow the Business

The role is under fire but there are ways the marketing lead in the c-suite can restore value to the CMO name.

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Restaurants That Thrived During Covid Can Thank On-the-Go Diners

This consumer base was pandemic proof, and courting them requires investing in digital.

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Celebrating Leaders of Color in the LGBTQ+ Movement by Looking Past Stereotypes

A call to action for marketers to flex beyond seasonal campaigns and uplift stories of BIPOC queer identities year-round.

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Hispanics Are Keeping the American Dream Alive—Listen to Their Voices

Hispanic Heritage Month is a time to reflect on unconscious bias and how to empower the next generation of Hispanic and Latinx leaders.

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Beyond Aesthetic: What Haircare Brands Must Remember When Speaking to the Black Community

World Afro Day is a reminder to brands of the vast nuances and discrimination surrounding afro hair.

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How Brands Can Win Over Consumers by Sourcing Music Responsibly

Gone are the days of cheap, royalty-free tracks; it's time to fairly compensate artists.

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5 Steps Men Can Take to Stamp Out Workplace Harassment

Being mindful of our own behavior is one thing, but vigilance and compassion are key.

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How to Successfully Fill the Shoes of a Larger-Than-Life Founder

What we can learn from the failures and successes of Jeff Bezos, Steve Jobs and more.