This TikToker Gave Brands the Refresh They Didn’t Know They Needed
Emily Zugay showed the advertising world it's OK to take logos less seriously.
Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing
Hershey's method allowed the brand to test out the participants' programmatic performance.
There Are More Ways to Reach Football Fans Than Linear TV
How to reach fragmented audiences this NFL season.
Financial Success Is Not Enough for Latinx-Founded Companies
There is no Latino Steve Jobs. These entrepreneurs must pave the way for the next generation.
Why the Future of Advertising Is in Three Dimensions
Marketers will increasingly need to expand their understanding of the platforms in which their brands live.
How Your Health Care Message Can Reach Black and Brown Communities
What to consider when communicating vital health messaging like vaccine awareness campaigns.
Navigating the Virtual Wild West That Is Programmatic Advertising
Industry leaders like The Trade Desk giddyup to bring transparency, efficiency and accountability to the ecosystem.
Why CEOs Don’t Trust Marketing Chiefs to Grow the Business
The role is under fire but there are ways the marketing lead in the c-suite can restore value to the CMO name.
Restaurants That Thrived During Covid Can Thank On-the-Go Diners
This consumer base was pandemic proof, and courting them requires investing in digital.
Celebrating Leaders of Color in the LGBTQ+ Movement by Looking Past Stereotypes
A call to action for marketers to flex beyond seasonal campaigns and uplift stories of BIPOC queer identities year-round.
Hispanics Are Keeping the American Dream Alive—Listen to Their Voices
Hispanic Heritage Month is a time to reflect on unconscious bias and how to empower the next generation of Hispanic and Latinx leaders.
Beyond Aesthetic: What Haircare Brands Must Remember When Speaking to the Black Community
World Afro Day is a reminder to brands of the vast nuances and discrimination surrounding afro hair.
How Brands Can Win Over Consumers by Sourcing Music Responsibly
Gone are the days of cheap, royalty-free tracks; it's time to fairly compensate artists.
5 Steps Men Can Take to Stamp Out Workplace Harassment
Being mindful of our own behavior is one thing, but vigilance and compassion are key.
How to Successfully Fill the Shoes of a Larger-Than-Life Founder
What we can learn from the failures and successes of Jeff Bezos, Steve Jobs and more.