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Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign

The award-winning artist aims to inspire fellow 'Hot Girls' and anyone searching for their inner athlete.

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It Pays to Be a College Athlete Named Sam

In the nearly four decades since its inception, Sam’s Club has modeled its approach to retail after its founder, the late entrepreneur Sam Walton, who sought to keep prices low [...]

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Bleacher Report’s HighlightHer Teams With Zelle to Elevate WNBA Voices

The women’s sports brand is headed to market as playoffs begin.

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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

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The Philadelphia 76ers Name Crypto.com as Next Jersey Patch Sponsor

The deal is the latest in the crypto platform's $400 million sports marketing spending spree.

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NHL Inks Multiyear Sponsorship Pact With Currency Exchange Provider OFX

The company is now the league’s official currency exchange provider in Canada and the U.S.

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Mastercard’s Gambit: World Chess Master Magnus Carlsen Added as Brand Ambassador

“I enjoyed The Queen’s Gambit and love how the show has helped fuel chess’s popularity,” Carlsen told Adweek. “Growing the chess community is very important to me, so I’m thrilled [...]

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American Eagle Unveils Influencer Program for Student Athletes

Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces.

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805 Beer Debuts a Cinematic, Endless Summer Ad With Pro Surfer Conner Coffin

The campaign comes as surfing is riding high on a post-Olympic wave.

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Mothers Against Drunk Driving Finds a New Ally: Anheuser-Busch

With Uber, they're launching a new campaign to prevent impaired individuals from getting behind the wheel.

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#StanleyTweets From NHL, Twitter Go on Display at the Hockey Hall of Fame

Each of the 52 tweet authors will receive their own smaller plaque as a keepsake.

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NFL Data Finds Audiences Where Commercials Can’t

Here’s how marketers can still locate underserved niches in football’s massive following

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WWE Becomes King of the TikTok Sports Ring

It edged past the NBA in followers on the video creation platform.

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How Co-Broadcasting Emma Raducanu’s U.S. Open Victory Paid Off for Channel 4 and Amazon Prime

British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. [...]

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Amid NFL Coverage and Her Apparel Line, Erin Andrews Is Still Not Busy Enough

The broadcaster, podcaster and fashion mogul on doing it all.