Infographic: The Delta Variant Turns Travel Plans Into Online Grief
After hopes of a hot vax summer, anger and sadness reign as Covid-19 surges.
Most Consumers Aren’t Ready for Halloween Decor Quite Yet
A new Adweek-Morning Consult survey asked consumers when they're ready to see seasonal marketing.
What It’s Like to Tour Johnnie Walker’s New $200 Million Brand House in Scotland
From arrival to exit, the Princes Street experience in Edinburgh is a multi-sensory spectacle.
Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand
1 in 4 Americans want the fall favorite in August, according to a Morning Consult survey.
Around Half of American Car Owners Are Open to Buying an Electric Vehicle
A new Adweek-Morning Consult poll shows a majority of consumers believe electric vehicles are good for the environment.
Marketers Are Mistaking Information for Intimacy
The data paradox facing the industry in today's data-driven world.
As Parents Shop for Back-to-School Gear, Many Are Also in the Market for Back-to-Work Necessities
Search data from Profitero shows a surge in interest for makeup, blazers, on-the-go snacks and pet cameras.
Despite Last Year’s Ecommerce Boom, Back-to-School Shoppers Are Returning to Prepandemic Habits
A new Adweek-Morning Consult poll showed consumers prefer buying in store at rates similar to 2019.
Why Simply Having First-Party Data Is Only the Beginning
Marketers discuss how information can benefit both shoppers and brands.
Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing
Recent regulations across the world are forcing brands to get personal again.
79% of Americans Have Bought Used Clothes, With Millennials Leading the Way
In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.
The CBD Industry Just Shed 1,000 Brands. Here’s Why Analysts Still See Strong Growth Ahead
Thanks to acquisitions, innovations and celebrity involvement, the category continues to expand.
How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders
By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'
77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled
In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.
How Small Brands Turn Customer Feedback Into Marketing Strategies
DTC marketers are listening, from focus groups to surveys and Instagram polls.