Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

‘It feels like people are ready to get back to some degree of normalcy’

When the 2020-21 TV season began a year ago, it did so without the usual fanfare of big September broadcast premieres, as pandemic-related delays and shutdowns postponed those debuts for weeks, if not months. But as a new television season starts this week, broadcasters are celebrating the return to their normal premiere schedules.

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This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.