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Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.

We are seeing brands target the Gen Z audience by building experiences that transcend the traditional brand-customer relationship.

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Adweek’s New Original Podcast — Metaverse Marketing

Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond the hype.

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Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’

With music by Bret McKenzie, the surreal spot promotes the Convergence Station exhibit in Denver.