CPG brands can no longer ignore the data-driven and programmatic revolution. Yes, big linear TV buys have worked for decades, but with DTC competition and changing consumer behaviors, they just won’t cut it anymore.
But stepping into new territory can be confusing and maybe even a little scary. There are many unknowns and not always clear answers. That’s why we created the complete new guide, “5 Answers to Your Questions About the Transformation of CPG Marketing.” Straight to the point and filled with insights on the new landscape, the guide is the resource you need as you make the shift to data-driven decision-making.
The insights include:
- Who is the new CPG shopper anyways? From a new focus on wellness to extensive product research, using data to adjust your strategy for new behaviors will be crucial.
- What channels will really matter for growth over the next few years? Retail media networks and streaming TV will take the cake when it comes to driving revenue.
- What questions should you be asking today to prepare for the future? From aligning with current consumer behaviors to creating a post-cookie plan, the guide has a checklist for you to work through as you future-proof your strategy.
Download the guide today to get your burning questions answered and prepare for the programmatic future.