Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service Statistics will augment in-house panel numbers beginning next year.
Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service
Statistics will augment in-house panel numbers beginning next year.
Bleacher Report’s HighlightHer Teams With Zelle to Elevate WNBA Voices
The women’s sports brand is headed to market as playoffs begin.
James Gunn Made Suicide Squad Spinoff Series Peacemaker to Work With John Cena Again
The series, debuting in January 2022, marks the first TV series in the DC Extended Universe.
Succession Will ‘Pick Up the Pieces’ From Season 2 Finale in Covid-Delayed Return
Creator and cast preview Emmy-winner drama's Oct. 17 return.
As TV Viewing Habits Shift, Networks Vow Patience With Fall’s New Shows
It can take months, or years, for some series to break out in a multiplatform world.
Samba TV Adds Former Fox Exec Meredith Brace as CMO
It's part of a larger talent buildup for the advertising and analytics company.
ViacomCBS Rolls Out Discounted Showtime and Paramount+ Streaming Bundle
A subscription to both services costs $9.99 with ads and $12.99 without.
Family Guy Gets Serious About Covid-19 Vaccinations in Animated PSA
The spot is part of the Ad Council’s ‘It’s Up to You’ initiative.
Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying
The measurement firm also plans to add broadband-only homes into its metrics.
Roku Creates Shopify App for Small Businesses to Build TV Streaming Ad Campaigns
It's the first offering of its kind on the ecommerce platform.
Networks Bet On Franchises Like FBI, CSI to Boost Broadcast’s Fall Ratings
They ‘check every box for success in the current TV landscape,’ says CBS chief Kelly Kahl.
Emmy Ratings Up 16%, Ending Record-Low Pandemic Award Show Streak
The CBS telecast drew 7.4 million viewers, its largest audience since 2018.
Joel McHale Gives Hisense Customers 100 Days to Fall in Love With Their New TV
The manufacturer kicked off its 'No Regrets Guarantee' campaign.
Apple TV+, Netflix, HBO Max Make Emmy History as Streamers Dominate
Ted Lasso, The Crown, The Queen’s Gambit among top winners.
Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet
‘It feels like people are ready to get back to some degree of normalcy,’ said CBS Entertainment president Kelly Kahl.