15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond
It’s Time to Pull Up By Tiffany R. Warren, Founder and President, ADCOLOR; EVP, Chief Diversity & Inclusion Officer, Sony Music Group 2020 challenged us in a unique way, but [...]
The Next Era of Video Is About Demand Gen
Video isn’t just a nice to have anymore, your customers expect it. And while it has traditionally been used for brand awareness and big promotional pushes, video is increasingly becoming [...]
Are Deals and Savings the Best Way to Reach Uncertain Consumers?
The search for deals is a virtually universal phenomenon that every brand and retailer must consider.
Busting 5 Common Myths About AI in Content Creation
AI has permeated many aspects of day-to-day life, from navigation to texting to Google searching. But many are still skeptical about trusting it to help with creative content creation.
Why Nielsen’s Failure Is an Opportunity for the Industry
The news about Nielsen should be a wake-up call for the industry to unite around a common solution for the industry-wide challenge of measurement and data.
Dealing With Data Depreciation the Right Way
Privacy regulations, consumer sentiment, restrictions from Apple, Google and the walled gardens have collided to create an environment that limits marketers’ ability to gather insights on consumers and build out [...]
What the Pandemic Pet Boom Means for Marketers
Increased pet ownership as a result of Covid-19 has poised the animal care market for growth.
What the Pandemic Continues to Teach Us About Customer Wants and Needs
How well organizations can adapt to the continuing unpredictability of today’s world will define market winners and losers for years to come.
When Marketing Goes Haywire
How do you become a worst-case scenario expert who is prepared for anything? Instead of throwing yourself into the snake pit of marketing mishaps, we’ve assembled some scenarios and the [...]
How to Sell More on Instagram, Facebook and TikTok
Social commerce is having a moment, but it can be hard to know which way is up and how sustainable your current programs are.