Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question
It was a cultural milestone and, of course, a marketing opportunity.
Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
The home furnishings retailer plans to add stores and modernize its infrastructure.
Athleta and Simone Biles to Offer Limited Edition Line This Fall
Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.
How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall
After sales slid double digits, Signet is adapting for the digital age.
From Small-Town News to Gatekeeper to the Stars of DTC
At The Lead PR, Casey McDonald manages media relations for some of the hottest digitally native startups.
American Eagle Unveils Influencer Program for Student Athletes
Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces.
Patti Smith Headlines Rimowa’s Star-Studded Call to Travel
The luxury luggage brand owned by LVMH hopes to ignite our wanderlust.
At the Office or Home, Bonobos Bets on ‘Back to Business’ Style
The apparel brand is betting men will want to look sharp for the return to offices.
Sales Associates Are Evolving to Become the New Rising Stars of Retail
The role is moving out from behind the cash registers to digital brand ambassadors.
J.Crew Looks for a Fresh Start With Tracee Ellis Ross
Fall campaign aims to 'reignite the love' people have for the brand.