Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign The award-winning artist aims to inspire fellow ‘Hot Girls’ and anyone searching for their inner athlete.
Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign
The award-winning artist aims to inspire fellow ‘Hot Girls’ and anyone searching for their inner athlete.
Jennifer Lopez Says Creatives Are ‘Scarce Assets’ With Unique and Valuable Skills
Jennifer Lopez speaks about branching out in her career and honoring her values.
Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.
We are seeing brands target the Gen Z audience by building experiences that transcend the traditional brand-customer relationship.
Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question
It was a cultural milestone and, of course, a marketing opportunity.
From Athleta and Petco to Vrbo and JLo, Watch the 2021 Brand Genius Awards Show
Brandweek's top honorees take center stage.
Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to Enjoy With or Without Booze
Betty Buzz, 3 years in the making, comes from the self-described "wife of an infamous gin slinger."
Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
The home furnishings retailer plans to add stores and modernize its infrastructure.
Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig
Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less poultry.
Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek
Jennifer Lopez joins the echelons of Adweek's top brand stars.
Progressive Names Remi Kent Chief Marketing Officer
She takes over from Jeff Charney, who is retiring.
French Fashion Retailer Runs Campaign to Empower Women Without Featuring Any of Its Clothing
The campaign for Camaieu features professional women in action at their jobs—but doesn't feature the brand's apparel.
Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Creating metaverse experiences is expensive and time-consuming. But with 48.2 million users, it just may be necessary.
Jeep, Ram and Fiat Become First Car Partners With Bono’s Global Charity (RED)
Car brands will donate $4 million to fight the Covid-19 pandemic and other global health emergencies
Athleta and Simone Biles to Offer Limited Edition Line This Fall
Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.
Diageo CMO on Johnnie Walker Princes Street, Digital Transformation and Working With Ryan Reynolds
Diageo's Cristina Diezhandino sets out post-pandemic plans, talks digital transformation and working with Ryan Reynolds.
Riot Games on How Fandom Can Guide Marketing Strategy
Listening to consumers and owning your own IP are critical.