From Wieden+Kennedy Portland, the new spot is a continuation of the brand’s “Let’s Be Kids” platform.Fisher-Price/Wieden+Kennedy

Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign

Health and Wellness

The award-winning artist aims to inspire fellow ‘Hot Girls’ and anyone searching for their inner athlete.


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Jennifer Lopez Says Creatives Are ‘Scarce Assets’ With Unique and Valuable Skills

Brandweek

Jennifer Lopez speaks about branching out in her career and honoring her values.

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Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.

Columnist Network

We are seeing brands target the Gen Z audience by building experiences that transcend the traditional brand-customer relationship.

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Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question

CPG & Grocery

It was a cultural milestone and, of course, a marketing opportunity.

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Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to Enjoy With or Without Booze

Food & Beverage

Betty Buzz, 3 years in the making, comes from the self-described "wife of an infamous gin slinger."

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Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic

Brandweek

The home furnishings retailer plans to add stores and modernize its infrastructure.

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Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig

Plant-Based Products

Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less poultry.

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Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek

Brandweek

Jennifer Lopez joins the echelons of Adweek's top brand stars.

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Progressive Names Remi Kent Chief Marketing Officer

C-Suite

She takes over from Jeff Charney, who is retiring.

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French Fashion Retailer Runs Campaign to Empower Women Without Featuring Any of Its Clothing

Fashion & Apparel

The campaign for Camaieu features professional women in action at their jobs—but doesn't feature the brand's apparel.

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Brands Are Scrambling to Get Onto Roblox. Is It Worth It?

Business of Marketing

Creating metaverse experiences is expensive and time-consuming. But with 48.2 million users, it just may be necessary.

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Jeep, Ram and Fiat Become First Car Partners With Bono’s Global Charity (RED)

Automotive

Car brands will donate $4 million to fight the Covid-19 pandemic and other global health emergencies

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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Brandweek

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

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Diageo CMO on Johnnie Walker Princes Street, Digital Transformation and Working With Ryan Reynolds

Business of Marketing

Diageo's Cristina Diezhandino sets out post-pandemic plans, talks digital transformation and working with Ryan Reynolds.

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Riot Games on How Fandom Can Guide Marketing Strategy

Brandweek

Listening to consumers and owning your own IP are critical.