Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig
Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less poultry. [...]
Just Egg Avoids the Tropes to Present People’s Real Mornings
The campaign, launching today with three spots, intentionally shoves aside some of the now-established tropes of plant-based food advertising.
Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad
New work from Mischief @ No Fixed Address highlights the plant-based brand's convincing meat-like essence.
Moldy Whopper Sequel: Burger King Bans 120 Artificial Ingredients
Nelly, Anitta and Lil Huddy lend their real names to new celebrity meals, now with no additives.
Costa Coffee Fakes it With Gordon Ramsay Lookalike’s Vegan Bacon Bap Review
To promote its newly introduced plant-based Bac’n Bap offer, coffee chain Costa Coffee has turned to celebrity chef Gordon’s Ramsey’s lookalike as it celebrates the art of imitation.
Impossible Foods Debuts Plant-Based Chicken Nuggets at Major Groceries and Chef-Led Restaurants
The brand wades into a surging space, expecting to add 10,000 retailers by year's end.
Alpha Foods Puts a Spotlight on ‘Chickenflation’ by Cutting Prices on Its Meatless Chik’n
The brand is the latest plant-based protein marketer to exploit Big Meat's supply problems.
Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants
The plant-based brand used Subway's tuna PR debacle as marketing stunt fodder.
Eat a Meat-Free Pizza or a Man? Clarence the Lion Has a Decision to Make
The Pizza Hut U.K. campaign promotes three new Beyond Meat menu items.
Chicken Nuggs With a Side of Simulation
How the young entrepreneur doesn't just "check boxes" on this episode of I'm With the Brand.
Little Caesars Debuts Veggie-Friendly ‘Planteroni’ Pizza With Field Roast
The spot stars mythical creatures who need to be convinced delicious plant-based pepperoni pizza can exist.
Beyond Meat Debuts Plant-Based Chicken Tenders at 400 Indie Restaurants
Beyond Meat, diving further into plant-based poultry after hits and flops in the category, announced this week that it will supply faux chicken tenders to 400 indie restaurants around the [...]
This Plant-Based Meat Alternative’s Cartoon Series Questions Morality of Eating Animals
Ernie the Pig, Florence the Sheep and Hoppy the Kangaroo each feature in their own short, animated episode detailing how they escape being eaten
Plant-Based Brand Smart Dog Promises to Fix Bad Tattoos With Pop-Up Stunt
The event touts the company's new, cleaned-up label.
Alpha Foods’ Seed Kits Show Consumers What Its Plant-Based Products Are Made Of
Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? [...]