Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis
The expansion of Publicis' duties comes the same month that the agency lost work with automotive company Daimler.
Counter-Trafficking Org TAHub Taps Miroma Group For Brand Campaign
The global scale of human trafficking is a problem that is arguably underappreciated, with 40 million people said to be affected globally.
Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing
Hershey's method allowed the brand to test out the participants' programmatic performance.
KFC Has Put Its U.S. Creative and Media Accounts in Review
Wieden+Kennedy is the incumbent on both accounts.
Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group
Holding company creates Team X to handle the business, including creative, media, CRM and digital.
WPP Wins Unilever’s $3.3 Billion Media Review
Unilever's $3.3 billion media account has been retained by WPP’s Wunderman with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer.
Land O’Lakes Names Battery and Havas Media as AOR
What set the Battery and Havas Media pitch apart from the competition was their truly collaborative and inquisitive approach. - Catherine Fox, Land O'Lakes.
White Claw Moves Creative to VCCP Out of Rothco After 5 Years
The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP [...]
UK Government Extends Multimillion-Dollar Covid-19 Campaign Contract With MullenLowe
Mullen Lowe has seen its U.K. contract for Covid-19 campaigns extended by a year.
Walmart Consolidates Media and Creative Accounts with Publicis Groupe Win
The appointment process, conducted by MediaLink, saw Publicis beat out rival holding companies, having worked with the retail brand on its creative account for the last five years.
Pret a Manger to Strengthen International Comms With VCCP Appointment
The agency’s seven offices worldwide will be involved in delivering international campaigns for the brand across Europe, Asia and the U.S. with a heightened digital focus.
UK Chain PizzaExpress Taps Engine Creative to Become ‘Digital Leader’ in Casual Dining
"We’re shaping the future of what dining will look like for customers who are increasingly experience-focused," said Arslan Sharif, PizzaExpress' group digital and loyalty director.
European Dating Company Meetic Appoints Indie Agency Roster Led by WNP
In the U.K., Match.com, one of Meetic's sites, will work with Harbour Collective.
Energy Firm E.ON Names Berlin Agency Lure as Global Creative Partner
The appointment follows a 3-month review.
Virgin Atlantic Aims to Promote Experiences With Lucky Generals Creative Appointment
Virgin Atlantic moves its account from incumbent AMV BBDO to Lucky Generals.