Alt Image Text

Athleta and Simone Biles to Offer Limited Edition Line This Fall

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

Alt Image Text

Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

The multi-hyphenate discusses how her endeavors center the experiences of marginalized communities.

Alt Image Text

To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

End-to-end influencer marketing platform CreatorIQ just acquired Tribe Dynamics.

Alt Image Text

American Eagle Unveils Influencer Program for Student Athletes

Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces.

Alt Image Text

Average People Now Run the Influencer Economy, and Brands Must Embrace User-Generated Content

Is user-generated content threatening the influencer economy?

Alt Image Text

3 Themes for Micro-influencers to Keep in Mind When Working with Brands

The community offers advice on the challenges micro-creators face

Alt Image Text

Moldy Whopper Sequel: Burger King Bans 120 Artificial Ingredients

Nelly, Anitta and Lil Huddy lend their real names to new celebrity meals, now with no additives.

Alt Image Text

Kim Kardashian and Gwyneth Paltrow Start a Sleep Competition

Ōura Ring wearable tracker turns organic mentions into an Instagram challenge.

Alt Image Text

TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

TikTok is strengthening its ties with influencer marketing agencies.

Alt Image Text

At the Root of Marketing at Cameo: Human Connection

SVP of marketing Emily Boschwitz talks relationship-building at work and why she helps teammates schedule time off.

Alt Image Text

Influencing Back-to-School Style as Classrooms Reopen

The key marketing strategy to get your brand in front of families.

Alt Image Text

British Influencer Agency Seen Connects Expands Into US With LuluLemon and Panasonic Briefs

The appointment by sporting apparel brand Lululemon followed a competitive pitch run in Los Angeles and will see SeenConnects aim to support personal trainers as they represent the company. The [...]

Alt Image Text

TikTok Royalty Charli D’Amelio and Family Partner With Cesar Millan’s Halo to Keep Pups Safe

The social media stars use the pet safety technology for all 4 of their dogs.

Alt Image Text

How Lil Nas X Turned a Legal Battle With Nike Into an Ad Strategy for ‘Industry Baby’

His teaser clip shows once again how backlash fuels his content rather than stifles it.

Alt Image Text

YouTube Introduces Super Thanks for Fans to Support Creators of Uploaded Videos

It joins Super Chat and Super Stickers for livestreams and Premieres.