Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis
The expansion of Publicis' duties comes the same month that the agency lost work with automotive company Daimler.
Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to Enjoy With or Without Booze
Betty Buzz, 3 years in the making, comes from the self-described "wife of an infamous gin slinger."
Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig
Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less poultry. [...]
Albertsons Teams Up With Pinterest to Bring Technology Into Meal Planning
An API will make recipes from the platform seamlessly shoppable via the retailer’s banner app.
Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising
Advocacy group Plastics Rebellion wants Innocent's ad campaign from agency Mother pulled off the air.
Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level
Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'
Just Egg Avoids the Tropes to Present People’s Real Mornings
The campaign, launching today with three spots, intentionally shoves aside some of the now-established tropes of plant-based food advertising.
How Campbell Snacks Finds the Courage to Disrupt Itself
CMO Janda Lukin explains the need to "get comfortable with being uncomfortable."
Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad
New work from Mischief @ No Fixed Address highlights the plant-based brand's convincing meat-like essence.
McDonald’s Happy Meal Toys Will Be ‘More Sustainable’ by 2025
The fast food giant makes over 1 billion toys per year.
How PepsiCo Is Taking a Major Sustainability Step in Promoting Its Recycled Bottles
PepsiCo recently made sustainability pledges across a variety of markets.
Jones Soda Revives ‘Gag-Inducing’ Turkey and Gravy Flavor After a Decade off Shelves
Only 35,000 bottles of the 'intentionally challenging' savory beverage will be available.
Restaurants That Thrived During Covid Can Thank On-the-Go Diners
This consumer base was pandemic proof, and courting them requires investing in digital.
Snyder’s Wants You to Say Cheers to Oktoberfest With Pretzel-Flavored Beer
With assistance from Captain Lawrence Brewing, fans can celebrate the German holiday with a limited-edition beverage.
The Origin Story of the Little Lad Who Loves Berries and Cream
How a 2007 Starburst ad's strategic embrace of creator culture made it a 2021 TikTok viral sensation.