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Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis

The expansion of Publicis' duties comes the same month that the agency lost work with automotive company Daimler.

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Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to Enjoy With or Without Booze

Betty Buzz, 3 years in the making, comes from the self-described "wife of an infamous gin slinger."

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Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig

Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less poultry. [...]

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Albertsons Teams Up With Pinterest to Bring Technology Into Meal Planning

An API will make recipes from the platform seamlessly shoppable via the retailer’s banner app.

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Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

Advocacy group Plastics Rebellion wants Innocent's ad campaign from agency Mother pulled off the air.

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Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'

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Just Egg Avoids the Tropes to Present People’s Real Mornings

The campaign, launching today with three spots, intentionally shoves aside some of the now-established tropes of plant-based food advertising.

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How Campbell Snacks Finds the Courage to Disrupt Itself

CMO Janda Lukin explains the need to "get comfortable with being uncomfortable."

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Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad

New work from Mischief @ No Fixed Address highlights the plant-based brand's convincing meat-like essence.

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McDonald’s Happy Meal Toys Will Be ‘More Sustainable’ by 2025

The fast food giant makes over 1 billion toys per year.

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How PepsiCo Is Taking a Major Sustainability Step in Promoting Its Recycled Bottles

PepsiCo recently made sustainability pledges across a variety of markets.

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Jones Soda Revives ‘Gag-Inducing’ Turkey and Gravy Flavor After a Decade off Shelves

Only 35,000 bottles of the 'intentionally challenging' savory beverage will be available.

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Restaurants That Thrived During Covid Can Thank On-the-Go Diners

This consumer base was pandemic proof, and courting them requires investing in digital.

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Snyder’s Wants You to Say Cheers to Oktoberfest With Pretzel-Flavored Beer

With assistance from Captain Lawrence Brewing, fans can celebrate the German holiday with a limited-edition beverage.

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The Origin Story of the Little Lad Who Loves Berries and Cream

How a 2007 Starburst ad's strategic embrace of creator culture made it a 2021 TikTok viral sensation.