The expansion of Publicis’ duties comes the same month that the agency lost work with automotive company Daimler.

WPP Agrees to Pay $19 Million Following SEC Bribery Accusations

The Future of Agencies

The world’s largest agency network faced accusations around subsidiary businesses in India, China, Peru and Brazil.


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Counter-Trafficking Org TAHub Taps Miroma Group For Brand Campaign

Accounts

The global scale of human trafficking is a problem that is arguably underappreciated, with 40 million people said to be affected globally.

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Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing

Voice

Hershey's method allowed the brand to test out the participants' programmatic performance.

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The 3:2 Day Office Will Improve Agencies in Every Way, States Creature CEO

The Future of Agencies

Creature's chief executive Dan Cullen-Shute extolls the benefits of part-time office work, claiming it will improve work, mental wellbeing and business results too.

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This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

Independent Agencies

BooneOakley posed as a fake funeral home to draw attention to Covid-19 death rates.

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KFC Has Put Its U.S. Creative and Media Accounts in Review

Accounts

Wieden+Kennedy is the incumbent on both accounts.

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160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture

Brandweek

Agency 160over90's broke down its annual Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang.

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Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

Sustainability

Advocacy group Plastics Rebellion wants Innocent's ad campaign from agency Mother pulled off the air.

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WPP Continues Global Office Consolidation With New Hub in Milan

The Future of Agencies

The Milan campus is the latest hub bringing together WPP agencies and employees in a single location.

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Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

Fashion & Apparel

Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'

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W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation

Leadership & Talent

Petty has been the backbone of the agency's social strategy for clients like McDonald's, Ford and Kraft Heinz.

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To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

Influencers & Creators

End-to-end influencer marketing platform CreatorIQ just acquired Tribe Dynamics.

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Making Human Connections Is Key to Keeping Remote Employees Engaged

The Future of Agencies

Andy Berkenfield from Duncan Channon talks about balancing work life and personal life.

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Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’

Ad of the Day

With music by Bret McKenzie, the surreal spot promotes the Convergence Station exhibit in Denver.

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Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group

Accounts

Holding company creates Team X to handle the business, including creative, media, CRM and digital.