WPP Agrees to Pay $19 Million Following SEC Bribery Accusations The world’s largest agency network faced accusations around subsidiary businesses in India, China, Peru and Brazil.
WPP Agrees to Pay $19 Million Following SEC Bribery Accusations
The world’s largest agency network faced accusations around subsidiary businesses in India, China, Peru and Brazil.
Counter-Trafficking Org TAHub Taps Miroma Group For Brand Campaign
The global scale of human trafficking is a problem that is arguably underappreciated, with 40 million people said to be affected globally.
Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing
Hershey's method allowed the brand to test out the participants' programmatic performance.
The 3:2 Day Office Will Improve Agencies in Every Way, States Creature CEO
Creature's chief executive Dan Cullen-Shute extolls the benefits of part-time office work, claiming it will improve work, mental wellbeing and business results too.
This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise
BooneOakley posed as a fake funeral home to draw attention to Covid-19 death rates.
KFC Has Put Its U.S. Creative and Media Accounts in Review
Wieden+Kennedy is the incumbent on both accounts.
160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture
Agency 160over90's broke down its annual Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang.
Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising
Advocacy group Plastics Rebellion wants Innocent's ad campaign from agency Mother pulled off the air.
WPP Continues Global Office Consolidation With New Hub in Milan
The Milan campus is the latest hub bringing together WPP agencies and employees in a single location.
Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level
Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'
W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation
Petty has been the backbone of the agency's social strategy for clients like McDonald's, Ford and Kraft Heinz.
To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics
End-to-end influencer marketing platform CreatorIQ just acquired Tribe Dynamics.
Making Human Connections Is Key to Keeping Remote Employees Engaged
Andy Berkenfield from Duncan Channon talks about balancing work life and personal life.
Anomaly Berlin Taps New Leaders With Wieden+Kennedy’s Azsa West and Nadine Müller-Eckel
The pair will support CEO Simon Owen in leading the German team.
Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’
With music by Bret McKenzie, the surreal spot promotes the Convergence Station exhibit in Denver.
Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group
Holding company creates Team X to handle the business, including creative, media, CRM and digital.