Beauty Brands Must Bridge Their In-Store and Digital Media Strategies
Cosmetics marketers need to take a second look at their websites.
British Retailer B&Q Wants People to Decorate and ‘Choose Change’ to Improve Their Lives
Studio Uncommon created a third ad in an ongoing campaign for the home decor brand.
Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
The home furnishings retailer plans to add stores and modernize its infrastructure.
French Fashion Retailer Runs Campaign to Empower Women Without Featuring Any of Its Clothing
The campaign for Camaieu features professional women in action at their jobs—but doesn't feature the brand's apparel.
Athleta and Simone Biles to Offer Limited Edition Line This Fall
Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.
How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall
After sales slid double digits, Signet is adapting for the digital age.
Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper
Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]
Juice Press Founder Launches New Health and Wellness Brand
Before founding the health and wellness brand Juice Press in 2010 in NYC and expanding it to 85 locations across the country, Antebi worked in the family business and even [...]
At Target, Customer Experience ‘Is the North Star, Always’
CMO Cara Sylvester on staying true to your brand promise.
American Eagle Unveils Influencer Program for Student Athletes
Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces.
Funko Grows Up With Baby Yoda for its Macy’s Thanksgiving Day Parade Debut
“The main challenge the team faced was keeping the character's integrity while still making sure the balloon will fly,” said Dave Beré, Funko’s senior director of Marketing.
Will US Regulators Crack Down on the Buy Now, Pay Later Industry?
Experts say the payment products have likely already caught the U.S. government's attention.
Patti Smith Headlines Rimowa’s Star-Studded Call to Travel
The luxury luggage brand owned by LVMH hopes to ignite our wanderlust.
Adobe Rolls Out New Payment Service for Ecommerce Platform
The PayPal-powered integration will be available to merchants by the end of the year.
At the Office or Home, Bonobos Bets on ‘Back to Business’ Style
The apparel brand is betting men will want to look sharp for the return to offices.