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How Marcus by Goldman Sachs Gets Personalization Right

How Marcus by Goldman Sachs Gets Personalization Right

In 2016, Goldman Sachs’ decision to launch Marcus as a digital bank start-up housed within the company made a big splash. Every aspect of the Marcus experience is built with customers in mind, and personalization sets the foundation for stellar experiences. 

How Twitch Takes an Audience-First Approach

How Twitch Takes an Audience-First Approach

While gaming is in Twitch’s DNA, the service has long been far more than that. From music and sports fans to fitness fanatics and foodies, communities form around shared passions each and every day. So how does an audience-first marketing team keep on top of these evolving and dynamic interests?

The Risks and Opportunities of Data Sharing

The Risks and Opportunities of Data Sharing

Effective marketing frequently requires sharing data with partners for analytics, revenue growth or other purposes. But privacy mandates (GDPR, CCPA, etc.) create issues related to responsibility and liability for data. So how do you take a proactive approach to privacy and data governance?

Reimagine and Grow Your Audience Relationship

Reimagine and Grow Your Audience Relationship

The media industry has long depended on advertising, syndication and sponsorships for revenue growth. But today there are many more options, especially around recurring revenue streams from subscriptions. Simply put, the subscription economy is about audience, fan and customer engagement.

3 Proven Methods to Building an Audience Strategy

3 Proven Methods to Building an Audience Strategy

When you identify a new segment based on affinity for your brand, as well as other shared interests, the next step is to follow the conversation to ensure you understand why this segment is talking about you… and what exactly they’re saying.

The Changing Face of Connected Data

The Changing Face of Connected Data

Gaps in customer intelligence, siloed and disconnected data across the digital advertising ecosystem, and a constantly changing landscape lead to missed opportunities for brands to understand their customers and provide them with the experiences they crave.

The Evolving Media Mix of Health Brands

The Evolving Media Mix of Health Brands

Health brands are increasingly turning to programmatic audience segments to drive scale and media efficiency for their digital ad campaigns. Find out how the media mix continues to evolve and the impact of health audience segments on media efficiency and conversion. 

How Agencies Can Crush Their EOY Goals

How Agencies Can Crush Their EOY Goals

With consumer attitudes, values and behaviors constantly shifting, real-time insights are crucial to keeping up. Get a blueprint for using human-level data to crush campaigns, expand relationships with your clients, exceed your goals, and set yourself up for a great end-of-year.

The Pursuit of Data Perfection

The Pursuit of Data Perfection

People want to do business with brands they trust. But to engender trust, a brand must have complete confidence in its data about the consumer. Data that is inaccurate, incomplete or stale leads to friction, mistrust and consumer disengagement.

What’s Trending for Event Marketing’s Future?

What’s Trending for Event Marketing’s Future?

Recent studies point to the changes that will be coming to the event marketing. Staying on top of these trends will help you inform your own decision-making and approach to managing people, process and the necessary technologies for live event programs and ultimately, marketing success now and into the future.

A Pragmatic, Post-Cookie Approach to Customer Data

A Pragmatic, Post-Cookie Approach to Customer Data

With pervasive privacy regulations, browser cookie deprecation and growing trends of consumer opt-outs, it is increasingly difficult for brands to collect consumer data at scale. What does this mean for the future of marketing and understanding your customers?

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Drive Growth Through Multicultural Microsegmentation

Drive Growth Through Multicultural Microsegmentation

As the latest 2020 census information confirms, the U.S. is more multicultural than ever. The microsegments you speak to each time you launch a campaign are more diverse and more nuanced than anywhere else in the world. And it makes understanding the values of these audiences more critical.

Take a Social Media Mindset for Your CTV Campaigns

Take a Social Media Mindset for Your CTV Campaigns

You’ve undoubtedly seen Maximum Effort’s topical and compelling ads for brands like Mint Mobile, Match and Aviation Gin go viral. Wonder how they do it? It’s more than just having Hollywood talent. It’s about applying a social media mindset to advertising. And the good news is anyone can do it.

Brand Safety and Suitability on YouTube

Brand Safety and Suitability on YouTube

Major brands and their agencies are looking to YouTube and CTV as critical components of their 2021 campaigns. But questions remain around how they should be thinking about safety and suitability in a way that doesn’t limit performance. A report from Pixability, in collaboration with GARM, shares guidance.

AI’s True Potential for the Media Industry

AI’s True Potential for the Media Industry

Artificial intelligence is poised to revolutionize media and advertising. From automating time-consuming tasks like audio/video content creation and data indexing to providing publishers and advertisers with deeper insights about audiences and campaign performance, the opportunities are endless. 

How to Overcome Commerce Anarchy

How to Overcome Commerce Anarchy

Brands, retailers and service providers engage more channels than ever before. This is causing “commerce anarchy.” Driven by factors such as disparate datasets unfit for ecommerce, a lack of visibility, and an inability to keep pace with channel opportunities, commerce anarchy creates chaos in business operations.

Enhance Your CTV Strategy

Enhance Your CTV Strategy

The TV industry is undergoing fundamental change. A fragmented media landscape demands holistic cross-screen planning, optimization and analysis. Not only did the Covid-19 pandemic accelerate consumer video consumption, it also established new trends that are influencing the direction of the industry. 

Are Your Customers Ghosting You?

Are Your Customers Ghosting You?

Customer experience is the competitive battleground for today’s top brands. So why are so many experiences struggling to live up to customer expectations? The result: You customers start “ghosting” you—buyers show interest and then disappear, leaving you hitting dead ends. Journey orchestration can help.

The State of Social 2021

The State of Social 2021

Brands can’t argue the effectiveness of social marketing. The struggle is in keeping pace with the constant changes of the social landscape and how it relates to your brand’s health. This is more important than ever in light of the past 18 months of the pandemic.

Why Conversations, Not Clicks, Create Conversions

Why Conversations, Not Clicks, Create Conversions

Commerce and advertising should be conversational, using digital messaging and AI-powered chatbots to drive deeper engagement, higher conversion rates, and ultimately more revenue—all on the messaging apps customers use daily. 

It’s Time to Reimagine Digital Ad Sales

It’s Time to Reimagine Digital Ad Sales

Over the last five years, the media industry has experienced exponential growth driven by the digital transformation of ad sales. But digital ad sales teams have often failed to keep up with this transformation, frequently still using manual processes to manage customer relationships and inventory.