How Marcus by Goldman Sachs Gets Personalization Right
How Twitch Takes an Audience-First Approach
While gaming is in Twitch’s DNA, the service has long been far more than that. From music and sports fans to fitness fanatics and foodies, communities form around shared passions each and every day. So how does an audience-first marketing team keep on top of these evolving and dynamic interests?
The Risks and Opportunities of Data Sharing
Effective marketing frequently requires sharing data with partners for analytics, revenue growth or other purposes. But privacy mandates (GDPR, CCPA, etc.) create issues related to responsibility and liability for data. So how do you take a proactive approach to privacy and data governance?
Reimagine and Grow Your Audience Relationship
The media industry has long depended on advertising, syndication and sponsorships for revenue growth. But today there are many more options, especially around recurring revenue streams from subscriptions. Simply put, the subscription economy is about audience, fan and customer engagement.
3 Proven Methods to Building an Audience Strategy
The Changing Face of Connected Data
The Evolving Media Mix of Health Brands
How Agencies Can Crush Their EOY Goals
The Pursuit of Data Perfection
What’s Trending for Event Marketing’s Future?
Recent studies point to the changes that will be coming to the event marketing. Staying on top of these trends will help you inform your own decision-making and approach to managing people, process and the necessary technologies for live event programs and ultimately, marketing success now and into the future.
A Pragmatic, Post-Cookie Approach to Customer Data
Drive Growth Through Multicultural Microsegmentation
As the latest 2020 census information confirms, the U.S. is more multicultural than ever. The microsegments you speak to each time you launch a campaign are more diverse and more nuanced than anywhere else in the world. And it makes understanding the values of these audiences more critical.
Take a Social Media Mindset for Your CTV Campaigns
You’ve undoubtedly seen Maximum Effort’s topical and compelling ads for brands like Mint Mobile, Match and Aviation Gin go viral. Wonder how they do it? It’s more than just having Hollywood talent. It’s about applying a social media mindset to advertising. And the good news is anyone can do it.
Brand Safety and Suitability on YouTube
Major brands and their agencies are looking to YouTube and CTV as critical components of their 2021 campaigns. But questions remain around how they should be thinking about safety and suitability in a way that doesn’t limit performance. A report from Pixability, in collaboration with GARM, shares guidance.
AI’s True Potential for the Media Industry
Artificial intelligence is poised to revolutionize media and advertising. From automating time-consuming tasks like audio/video content creation and data indexing to providing publishers and advertisers with deeper insights about audiences and campaign performance, the opportunities are endless.
How to Overcome Commerce Anarchy
Brands, retailers and service providers engage more channels than ever before. This is causing “commerce anarchy.” Driven by factors such as disparate datasets unfit for ecommerce, a lack of visibility, and an inability to keep pace with channel opportunities, commerce anarchy creates chaos in business operations.
Enhance Your CTV Strategy
The TV industry is undergoing fundamental change. A fragmented media landscape demands holistic cross-screen planning, optimization and analysis. Not only did the Covid-19 pandemic accelerate consumer video consumption, it also established new trends that are influencing the direction of the industry.
Are Your Customers Ghosting You?
Customer experience is the competitive battleground for today’s top brands. So why are so many experiences struggling to live up to customer expectations? The result: You customers start “ghosting” you—buyers show interest and then disappear, leaving you hitting dead ends. Journey orchestration can help.
The State of Social 2021
Why Conversations, Not Clicks, Create Conversions
It’s Time to Reimagine Digital Ad Sales
Over the last five years, the media industry has experienced exponential growth driven by the digital transformation of ad sales. But digital ad sales teams have often failed to keep up with this transformation, frequently still using manual processes to manage customer relationships and inventory.