3 Reasons Marketers Should Take Note of Google’s Newsletter Effort
And why marketers have taken notice.
Barstool Sports Is Expanding Into Food Delivery With Barstool Bites
The publisher is entering the CPG and food-delivery industries.
Someone Is Trolling Politico by Redirecting Its New Product to a Rival Website
Punchbowl News has denied that it is behind the cybersquatting.
The Dodo and Sesame Street Are Helping Rescue Dogs Find Homes
New online series Families for Furry Friends features characters like Elmo and is sponsored by Target.
How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growth
BuzzFeed is beefing up ad units and coupling them with its first-party data tools.
Vogue’s Met Gala Livestream Breaks Site Traffic Records for Scale and Time Spent
The event, which was canceled in 2020, drew 192.6 million views across all social channels.
An Investment App Is Footing the Bill for College Students Using FOS’ First Paid Product
Insights will cost $50 per month and offer insider access to the business of sports.
Bustle and Taste of Home Bring Tuscany to Your Table
Across the two audiences there's a 17% overlap, the publishers said.
Publishers Remain Divided on What to Do in the Cookieless Future
Indecision caused by Unified ID 2.0 is reflected in the industrywide fragmentation.
All Twitter Users Can Now Offer Revue Newsletter Subscriptions via Their Profiles
The social network acquired the publishing platform in January.
Murky Ad-Tech Tactics: What You Should Know About Dark Pool Sales Houses
Behind the strategy unscrupulous publishers are using to avoid blocklists.
Meredith Corp. and Walmart Announce Shoppable Recipes Partnership Making Meal Planning Easier
The collaboration aims to make digital meal-planning a piece of cake.
Bloomberg Media Hires Colm Murphy as Global Head of Strategy
The former CSO of The&Partnership brings his agency ties to the publisher.
Vogue Is Livestreaming The Met Gala With Audi and Don Julio
This follows the publisher’s ambition to own live, flagship experiences across its titles.
Sports Illustrated Launches Sports Betting Product in Colorado
The 67-year-old publisher is the latest to board the gambling bandwagon.