Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
The home furnishings retailer plans to add stores and modernize its infrastructure.
3 Ways to Boost Digital Engagement With Better Accessibility Solutions
The online experience for 1.3 billion people with disabilities remains woefully limited at best.
Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper
Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]
At Target, Customer Experience ‘Is the North Star, Always’
CMO Cara Sylvester on staying true to your brand promise.
Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts
When done correctly, SMS marketing can strengthen customer relationships, but it can also turn consumers off.
How An Engaged Community Keeps Peloton Pedaling Its Way to Success
Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.
Sales Associates Are Evolving to Become the New Rising Stars of Retail
The role is moving out from behind the cash registers to digital brand ambassadors.
What It’s Like to Tour Johnnie Walker’s New $200 Million Brand House in Scotland
From arrival to exit, the Princes Street experience in Edinburgh is a multi-sensory spectacle.
Aidy Bryant Reveals Old Navy’s New Inclusive Styles and Pricing in Latest Campaign
Old Navy is making its As part of the brand's transformation, the size of the clothing will no longer determine its styles nor the price tag
How Gemist Plans to Become the Build-A-Bear of Jewelry
The digitally native startup is disrupting the industry with an experiential design process.
Uncommon Studio Hires Former Lida CEO Jonathan Goodman to Lead CX Division
It will offer data-led CX while also being able to create digital products and services for clients.
VCCP Completes Leadership Team for Customer Experience Arm
Ewings has held leadership roles in London-based design consultancies such as Fjord, Potato, Ustwo, Code and Theory and Big Radical, while James was previously global client partner and head of [...]
Streaming the Olympics Shouldn’t Be This Tricky
NBC’s Peacock presents a challenging and ultimately disappointing user experience.
What Happens When Brands View Customers As Business Partners
Putting customer experience at the core.
Athleta Unveils Well-Being Platform to Engage Women Customers
Athleisure brand partners with Obé Fitness to offer exclusive content.