Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper
Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]
How An Engaged Community Keeps Peloton Pedaling Its Way to Success
Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.
Universal Pictures Celebrates the Resiliency of Black Culture With Candyman
Studio's svp of multicultural marketing Fabian Castro chats on working with Jordan Peele, Kevin Hart and other creators
How DEI-Speak Can Become Business-Speak With Companywide Adoption
The vp of diversity and inclusion at SiriusXM/Pandora talks DEI's importance for any business' success.
Playboy Enters the NFT Space by Building Alongside Engaged Fans
Jamal Dauda, vp of blockchain innovation, chats brand implications and the Web 3.0 era.
Don’t Measure Views: Check Attention Instead, Advises NBA’s VP of Paid and CRM
Larisa Johnson discusses the omnichannel customization of the NBA's 'That's Game' campaign
Brands Must Figure out Their Audio Identity, Says PepsiCo’s Gabe Alonso
Head of digital platforms and community, energy drinks, advises marketers to think about how their products sound to consumers
Bumble Puts Black Love Front-And-Center Of Britain’s Dating Scene
Walkland, who met her own husband on Bumble, shares the innovation they've embraced in a COVID world.
A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’
The Washington Post's new chief subscription officer Michael Ribero talks the future of targeting
‘Gamer’ Label Is Outdated, Says Electronic Arts’ VP of Brand
Elle McCarthy also talks identity politics in gaming spaces and fighting industry discrimination
El Pollo Loco’s VP of Digital Takes The Brand (And Its Food) To New Heights
Andrew Rebhun keeps innovation at the heart of unique customer experience
4 Trends Marketers Should Watch for in a Post-Quarantine World
Adweek Innovators share predictions on how marketing will be different this year
Reddit’s Close Knit Community Helps Unlock Upcoming Trends
VP of Community Laura Nestler points to the state of social media influence
Carrefour’s ‘Act for Food’ Wins Cannes Lions Creative Business Transformation Grand Prix
Carrefour's 'Act for Food' campaign initially began in 2018.
To Combat Piracy, VIZ Media Made Its Content Available to Fans for Free
The EVP and CMO shares how the unthinkable approach resulted in increased mainline sales.