Portrait of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering ecommerce. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on the people, brands, technology and services in the evolving ecommerce space.

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Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Philly

Challenger Brands

Truff, social media's favorite hot sauce brand, just launched its first OOH campaign in Philadelphia.

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This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

Independent Agencies

BooneOakley posed as a fake funeral home to draw attention to Covid-19 death rates.

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160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture


Agency 160over90's broke down its annual Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang.

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To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

Influencers & Creators

End-to-end influencer marketing platform CreatorIQ just acquired Tribe Dynamics.

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Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

Customer Experience

When done correctly, SMS marketing can strengthen customer relationships, but it can also turn consumers off.

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How Zillow Is Supporting Consumers Through the Hard Parts of Moving


Zillow has expanded its services and found new ways to support movers throughout "The Great Reshuffling."

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This Vape Is Bragging About Its Link to Depression and Anxiety

CPG & Grocery

The Truth Initiative just launched "Depression Stick" in partnership with agency Mojo Supermarket.

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Texas Abortion Ban Is a Call to Action for Brands and Agencies

Diversity, Equity and Inclusion

Activists warn against self-serving PR stunts in the wake of the Texas abortion ban.

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This Ecommerce Platform Offers Consumers What Amazon Can’t: Sustainable Convenience


Nate Faust's ecommerce platform Olive is challenging Amazon with sustainability and convenient online shopping.

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