Emmy is an Adweek staff writer covering ecommerce. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on the people, brands, technology and services in the evolving ecommerce space.
Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Philly
Truff, social media's favorite hot sauce brand, just launched its first OOH campaign in Philadelphia.
This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise
BooneOakley posed as a fake funeral home to draw attention to Covid-19 death rates.
160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture
Agency 160over90's broke down its annual Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang.
To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics
End-to-end influencer marketing platform CreatorIQ just acquired Tribe Dynamics.
Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts
When done correctly, SMS marketing can strengthen customer relationships, but it can also turn consumers off.
How Zillow Is Supporting Consumers Through the Hard Parts of Moving
Zillow has expanded its services and found new ways to support movers throughout "The Great Reshuffling."
This Vape Is Bragging About Its Link to Depression and Anxiety
The Truth Initiative just launched "Depression Stick" in partnership with agency Mojo Supermarket.
Texas Abortion Ban Is a Call to Action for Brands and Agencies
Activists warn against self-serving PR stunts in the wake of the Texas abortion ban.
This Ecommerce Platform Offers Consumers What Amazon Can’t: Sustainable Convenience
Nate Faust's ecommerce platform Olive is challenging Amazon with sustainability and convenient online shopping.
Average People Now Run the Influencer Economy, and Brands Must Embrace User-Generated Content
Is user-generated content threatening the influencer economy?