Alt Image Text

Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service

Statistics will augment in-house panel numbers beginning next year.

Alt Image Text

Comscore Looks to Count Co-Viewing in TV Measurement Update

Person-level methodology will roll out next month amid rival Nielsen's public stumbles.

Alt Image Text

Nielsen CEO Vows to Accelerate Measurement Fixes After Losing Accreditation

‘We haven’t been perfect,’ CEO admits in industry letter

Alt Image Text

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

The penalty comes after months of disputes over the measurement firm’s audience figures.

Alt Image Text

NBCUniversal Pushes for Independent Measurement, Intensifying Pressure on Nielsen

The broadcaster sought partner proposals this month for its own certified solution.

Alt Image Text

Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

Move expected following MRC's television committee vote on Thursday.

Alt Image Text

Nielsen Puts Its Third-Party National TV Ratings Accreditation on Hiatus

The pause puts the national TV panel service that the industry relies on in limbo.

Alt Image Text

Nielsen Lays Groundwork for Cookieless Measurement Approach

Plan is latest step in firm's move toward a single cross-platform tool.

Alt Image Text

VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud

The companies have battled for months over ratings accuracy: 'All is not well.'

Alt Image Text

First-Party Measurement Solution TikTok Brand Lift Study Rolls Out Globally

It is an immersive, in-feed polling experience for users.

Alt Image Text

Nielsen Will Start Measuring Streaming More Like Linear TV

The new ratings system will break down OTT viewership by audiences and dayparts across both subscription and free services.

Alt Image Text

LinkedIn Updates Its Measurement Efforts

The professional network detailed its work with IAS, DoubleVerify, MRC.

Alt Image Text

Networks Mull Next Steps After Nielsen Declines Demands for a Third-Party Audit

The Video Advertising Bureau has been seeking a retroactive pandemic audience recount after suggesting the measurement firm's numbers were too low.

Alt Image Text

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

The aim of the brewing giant is to achieve a return proportional to its investment.

Alt Image Text

Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up

The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]