Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service
Statistics will augment in-house panel numbers beginning next year.
Comscore Looks to Count Co-Viewing in TV Measurement Update
Person-level methodology will roll out next month amid rival Nielsen's public stumbles.
Nielsen CEO Vows to Accelerate Measurement Fixes After Losing Accreditation
‘We haven’t been perfect,’ CEO admits in industry letter
MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services
The penalty comes after months of disputes over the measurement firm’s audience figures.
NBCUniversal Pushes for Independent Measurement, Intensifying Pressure on Nielsen
The broadcaster sought partner proposals this month for its own certified solution.
Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week
Move expected following MRC's television committee vote on Thursday.
Nielsen Puts Its Third-Party National TV Ratings Accreditation on Hiatus
The pause puts the national TV panel service that the industry relies on in limbo.
Nielsen Lays Groundwork for Cookieless Measurement Approach
Plan is latest step in firm's move toward a single cross-platform tool.
VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud
The companies have battled for months over ratings accuracy: 'All is not well.'
First-Party Measurement Solution TikTok Brand Lift Study Rolls Out Globally
It is an immersive, in-feed polling experience for users.
Nielsen Will Start Measuring Streaming More Like Linear TV
The new ratings system will break down OTT viewership by audiences and dayparts across both subscription and free services.
LinkedIn Updates Its Measurement Efforts
The professional network detailed its work with IAS, DoubleVerify, MRC.
Networks Mull Next Steps After Nielsen Declines Demands for a Third-Party Audit
The Video Advertising Bureau has been seeking a retroactive pandemic audience recount after suggesting the measurement firm's numbers were too low.
AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention
The aim of the brewing giant is to achieve a return proportional to its investment.
Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up
The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]