Portrait of Mollie Cahillane

Mollie Cahillane

Mollie has been Adweek's reporter covering the business of connected TV since January, 2021. Before Adweek, Mollie was an editor at Cablefax and has also worked for The Daily Mail and People.

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Netflix CMO Bozoma Saint John Wants to Bring Subscribers ‘Joy’

Brandweek

'If I’m having a great time with it, then somebody else is also going to.'

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Tiger King 2 is Coming to Netflix Later This Year

Briefly

The sequel to the early pandemic hit leads a slate of five new true crime documentaries.

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Bleacher Report’s HighlightHer Teams With Zelle to Elevate WNBA Voices

Sports Marketing

The women’s sports brand is headed to market as playoffs begin.

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Samba TV Adds Former Fox Exec Meredith Brace as CMO

Briefly

It's part of a larger talent buildup for the advertising and analytics company.

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Family Guy Gets Serious About Covid-19 Vaccinations in Animated PSA

Programming & Performance

The spot is part of the Ad Council’s ‘It’s Up to You’ initiative.

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Roku Creates Shopify App for Small Businesses to Build TV Streaming Ad Campaigns

Connected TV

It's the first offering of its kind on the ecommerce platform.

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Emmy Ratings Up 16%, Ending Record-Low Pandemic Award Show Streak

Programming & Performance

The CBS telecast drew 7.4 million viewers, its largest audience since 2018.

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Joel McHale Gives Hisense Customers 100 Days to Fall in Love With Their New TV

Connected TV

The manufacturer kicked off its 'No Regrets Guarantee' campaign.

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Mayim Bialik and Ken Jennings to Host Jeopardy! Through End of Year

Programming & Performance

The search for a permanent replacement is still ongoing following Mike Richards' exit.

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BET Creates BET Studios to Give Black Storytellers Equity Ownership

Programming & Performance

Kenya Barris, Rashida Jones and Aaron Rahsaan Thomas signed on as principal partners.