Beauty Brands Must Bridge Their In-Store and Digital Media Strategies
Cosmetics marketers need to take a second look at their websites.
Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
The home furnishings retailer plans to add stores and modernize its infrastructure.
Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos
The grocery giant is partnering with livestreaming startup Firework to make TikTok-like clips.
5 Advertising Secrets Direct From Amazon
Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.
Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper
Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]
French Ecommerce Platform Mirakl Raises $555 Million as It Looks to Expand Overseas
The company also aims to grow its business-to-business operations.
Roku Creates Shopify App for Small Businesses to Build TV Streaming Ad Campaigns
It's the first offering of its kind on the ecommerce platform.
Will US Regulators Crack Down on the Buy Now, Pay Later Industry?
Experts say the payment products have likely already caught the U.S. government's attention.
How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’
A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.
Adobe Rolls Out New Payment Service for Ecommerce Platform
The PayPal-powered integration will be available to merchants by the end of the year.
Pinterest Brings Its Shopping Features to 7 More Countries
Merchants in those markets will gain access to the Verified Merchant Program, storefronts and a new product tagging feature.
This Ecommerce Platform Offers Consumers What Amazon Can’t: Sustainable Convenience
Nate Faust's ecommerce platform Olive is challenging Amazon with sustainability and convenient online shopping.
The Met Gala Is (Sort of) Shoppable on Instagram This Year
The museum and the social media platform will sell designer products through April 2022.
WPP Wins Unilever’s $3.3 Billion Media Review
Unilever's $3.3 billion media account has been retained by WPP’s Wunderman with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer.
Yahoo Brand In the Know Launches a New Style Vertical Focused on Shoppable Commerce
Traffic to the publisher has grown 1,230% since it launched last February