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Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question

It was a cultural milestone and, of course, a marketing opportunity.

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Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek

Jennifer Lopez joins the echelons of Adweek's top brand stars.

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Unilever Sends a Message to Hispanics Living in America

For Hispanic Heritage Month, British consumer goods manufacturer Unilever has unveiled a campaign titled Nos Inspiras Tú (translation: "You Inspire Us").

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Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers

CMO Rajaa Grar also just launched the sports nutrition brand's first global ad campaign.

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Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos

The grocery giant is partnering with livestreaming startup Firework to make TikTok-like clips.

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How Campbell Snacks Finds the Courage to Disrupt Itself

CMO Janda Lukin explains the need to "get comfortable with being uncomfortable."

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Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

The multi-hyphenate discusses how her endeavors center the experiences of marginalized communities.

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This Vape Is Bragging About Its Link to Depression and Anxiety

The Truth Initiative just launched "Depression Stick" in partnership with agency Mojo Supermarket.

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An Ode to Gainiacs Everywhere

Craig Robinson channels Flashdance in a new spot for Procter & Gamble's Gain.

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The Origin Story of the Little Lad Who Loves Berries and Cream

How a 2007 Starburst ad's strategic embrace of creator culture made it a 2021 TikTok viral sensation.

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How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.

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Beyond Aesthetic: What Haircare Brands Must Remember When Speaking to the Black Community

World Afro Day is a reminder to brands of the vast nuances and discrimination surrounding afro hair.

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Wawa’s Journey From Small-Town Dairy to Convenience Store Phenomenon

The name is unusual, and so is its cult following.

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Road to Brandweek: How Kimberly-Clark Is Building Brand Equity Responsibly

Chief digital and marketing officer Zena Arnold on how the pandemic changed the CPG giant.