Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question
It was a cultural milestone and, of course, a marketing opportunity.
Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek
Jennifer Lopez joins the echelons of Adweek's top brand stars.
Unilever Sends a Message to Hispanics Living in America
For Hispanic Heritage Month, British consumer goods manufacturer Unilever has unveiled a campaign titled Nos Inspiras Tú (translation: "You Inspire Us").
Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers
CMO Rajaa Grar also just launched the sports nutrition brand's first global ad campaign.
Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos
The grocery giant is partnering with livestreaming startup Firework to make TikTok-like clips.
How Campbell Snacks Finds the Courage to Disrupt Itself
CMO Janda Lukin explains the need to "get comfortable with being uncomfortable."
Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’
The multi-hyphenate discusses how her endeavors center the experiences of marginalized communities.
Mars Temptations’ Creepy Ads Will Make Cat Owners Extra Paranoid About Their Pets
Cat owners wonder: is my pet trying to eat me?
This Vape Is Bragging About Its Link to Depression and Anxiety
The Truth Initiative just launched "Depression Stick" in partnership with agency Mojo Supermarket.
An Ode to Gainiacs Everywhere
Craig Robinson channels Flashdance in a new spot for Procter & Gamble's Gain.
The Origin Story of the Little Lad Who Loves Berries and Cream
How a 2007 Starburst ad's strategic embrace of creator culture made it a 2021 TikTok viral sensation.
How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’
A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.
Beyond Aesthetic: What Haircare Brands Must Remember When Speaking to the Black Community
World Afro Day is a reminder to brands of the vast nuances and discrimination surrounding afro hair.
Wawa’s Journey From Small-Town Dairy to Convenience Store Phenomenon
The name is unusual, and so is its cult following.
Road to Brandweek: How Kimberly-Clark Is Building Brand Equity Responsibly
Chief digital and marketing officer Zena Arnold on how the pandemic changed the CPG giant.