Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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It Pays to Be a College Athlete Named Sam

Sports Marketing

In the nearly four decades since its inception, Sam’s Club has modeled its approach to retail after its founder, the late entrepreneur Sam Walton, who sought to keep prices low [...]

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Serena Williams to Star as Wonder Woman in a Comic Book Series From DirecTV

AdFreak

In an upcoming comic book, Serena Williams teams up with her superheroine doppelgänger to save our world and beyond.

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Dolby Atmos Asks Pop Superstars to Experience Their Own Music in Intimate Ads

Technology

The campaign allows artists to explore how the listening experience enhances their work.

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Sandy Hook Promise’s New PSA Shows How Gun Violence Has Distorted the ‘Teenage Dream’

PSAs

Agency BBDO NY collaborates on a sobering spot that emphasizes how much gun violence has altered what it means to be a teen.

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SiriusXM Offers a Star-Studded Reminder That Satellite Radio Isn’t Just for the Car

AdFreak

The campaign features top-name creators living as roommates in the enormous SiriusXM house.

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DoorDash and Busch Offer Cans of Dog Brew to Your Favorite Furry Drinking Buddy

AdFreak

The delivery service continues to expand beyond restaurants.

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Meet Colombia’s First Women’s Professional Esports Team

Diversity, Equity and Inclusion

The campaign hopes to create the largest female-focused gaming community in Colombia and offer inspiration to gamers across the globe.

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You Could Own a Custom Pair of JNCO Jeans to Ring In Goldfish’s Jalapeño Poppers Crackers

Food & Beverage

Fans can purchase a pair of customized JNCO jeans to celebrate the new limited-edition Jalapeño Poppers flavored crackers.

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Dick’s Sporting Goods Shares Adventurous Campaign for the Arrival of Its Public Lands Stores

Experiential

Grammy winner Brittany Howard sings the virtues of exploring together for the brand's in-store concept.

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Cricket Wireless Launches a Campaign That Embraces HBCU Life

Diversity, Equity and Inclusion

Ewurakua Dawson-Amoah directs a series of short films for the brand, which became an official sponsor of MEAC/SWAC Challenge football.