Portrait of Christina Wootton

Christina Wootton

Christina Wootton is vp of brand partnerships at Roblox.

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Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.

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We are seeing brands target the Gen Z audience by building experiences that transcend the traditional brand-customer relationship.

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Digital Designers Can Unlock Your Brand’s Potential in the Virtual World

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The Metaverse is ripe for brand awareness and activations.

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In Digital Spaces, Fans Crave an Always-On Experience From Brands

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Simply having presence in the Metaverse may not be enough.

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Fans Are Your Brand’s Greatest Asset If You Can Spark an Emotional Connection

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Your fan base’s passion is the energy that can fuel your brand’s success.

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Roblox Reinvents Virtual Spaces That Aren’t Mere Digital Copies

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Roblox unveils the Gucci Garden immersive experience on its platform.

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The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

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They offer one of the most sizable ways to reduce carbon footprint.

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Inside Roblox’s Vision for Its Metaverse

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Vp of partnership Christina Wootton keys in on community.