Portrait of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.

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Fisher-Price’s Charming Animated Ad Encourages Family Togetherness

Creative

From Wieden+Kennedy Portland, the new spot is a continuation of the brand's "Let's Be Kids" platform.

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Young Adults Give Tough Love to Unvaccinated Friends and Family in Ad Council’s Emotional PSA

Ad of the Day

Vaccinated people have emotional conversations with their vaccine-hesitant loved ones in a new ad campaign.

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Today’s Top Talent Aims to Empower in Tommy Hilfiger’s Fall 2021 Campaign

Fashion & Apparel

A new campaign created by agency Laird asks customers what inspires them the most.

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These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

AdFreak

Agency Hoy Buenos Aires helps a banking platform turn cryptocurrency data into music for its radio campaign.

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You Can Book an Overnight Stay at the Planters’ NUTmobile For the First Time Ever

AdFreak

At 12pm CDT on Sept. 17, the campaign's dedicated website, mrpeanutinnanutshell.com, will allow one person to book a two-night stay in the Nutmobile for the cost of $3.59—the price of [...]

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Buffalo Wild Wings Reenergizes With a Sporty Campaign That Champions a Good Time

Food & Beverage

A lost phone leads to an adventure tailored for a new generation of customers.

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The Butterfinger Investigators Are Back on the Case in New Ads

Food & Beverage

Agents Hugh Dunnit and Ali Byes return to investigate Butterfinger-related crimes.

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Dungeons & Dragons and Nerds Candy Partner to Offer New Packaging and Exclusive Gameplay

Packaging Design

The partnership will provide fans with limited-edition theater packaging and an exclusive tabletop campaign, "Restoring Harmony."

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HBO Max Celebrates Women’s Equality Day With ‘So She Did’ Content Platform

Diversity, Equity and Inclusion

The streamer is elevating TV and films made by female creators and donating to causes geared towards helping women.