Advertisers have plenty of ways to capture football fans’ attention beyond games.Dmytro Aksonov/Getty Images

LinkedIn Marketing Solutions Begins Notifying Customers About Measurement Issues

Platforms

Since corrected, they affected some 8% of customers, with an impact of less than $25 for more than two-thirds of them.


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Facebook to Update Cookie Consent Controls in Europe

Platforms

The goal is to align with GDPR, ePrivacy Directive.

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Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%

Platforms

The company warned that the impact of Apple’s privacy changes will more severely impact its Q3 earnings.

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Navigating the Virtual Wild West That Is Programmatic Advertising

Voice

Industry leaders like The Trade Desk giddyup to bring transparency, efficiency and accountability to the ecosystem.

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The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers

Blockchain

Legitimate blockchain businesses support educating consumers but fear getting lumped in with fraudsters.

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Apple iOS 15 Has Marketers Poised for Hardship

The Future of Identity

Apple is rolling out iOS 15 which will have unknown consequences for marketers.

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Adobe and Yahoo Strike Identity Pact

Ad Tech

Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.

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IDG Buys Mar-tech Firm KickFire

Mar Tech

IDG, the publisher of tech titles like PCWorld and Tech Advisory, has purchased mar-tech outfit KickFire.

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Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups

Briefly

Deals with IRI, mParticle and NCSolutions further its bid to scale post-cookie targeting tool.

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ZeoTap Lands $11 Million in Additional Series C Funding

Ad Tech

ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.

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Mediaocean’s M&A Merry-Go-Round Takes Another Twist

Mergers & Acquisitions

Private equity pairing CVC and TA's purchase demonstrates ad tech's next phase.

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What Marketers Should Consider as They Gear Up for the Holiday Season

Columnist Network

Questions are swirling from brands and consumers alike about the future of online shopping.

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DoubleVerify Expands EMEA Presence With Meetrics Acquisition

Ad Tech

DoubleVerify has made its first purchase since listing as a public company with the acquisition of fellow verification company Meetrics for an undisclosed sum.

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Coinbase Hires Facebook Vet Rouch as CMO to Polish the Brand’s Image

C-Suite

The cryptocurrency exchange finds that now is the time to create a lead marketing role.

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Ad-Tech Firm Cavai Raises $9 Million as It Eyes US Expansion and IPO

Ad Tech

The company aims to build ahead of a potential stock market entry in 2022.

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Brands Should Prepare Their Hiring Strategies for the Future of Recruitment

Columnist Network

Now more than ever, companies need to be more nimble with hiring.